Privacy Policy

1. Introduction

At Ugroo LLC (“Ugroo,” “we,” or “our”), we value the trust of our users and are committed to protecting the privacy and security of the personal information provided to us.

This Privacy Policy explains how we collect, use, store, share, and protect personal data from users of our website, applications, and services (collectively, the “Service”).

By accessing or using the Service, the user acknowledges that they have read and accept this Policy. If you do not agree, you must refrain from using the Service.

2. Scope

This Policy applies to all personal data processed by Ugroo, whether the user is located in Mexico, Latin America, the United States, Canada, the European Union, or any other country from which they access the Service.

3. Personal data we collect

We may collect the following categories of data:

a) Registration data

• Full name, email address, phone number, company name, country, and job title.
• Access credentials (encrypted username and password).

b) Billing and payment data

• Tax or business information.
• Payment data processed through secure third-party gateways such as Stripe or PayPal.

c) Service usage data

• Activity logs, token consumption, date and time of access, IP, browser, operating system, and behavior inside the platform.

d) Support or communication data

• Messages, tickets, or requests sent through our support channels.

e) Cookies and similar technologies

• Cookies, pixels, and analytics tools (e.g., Google Analytics) to improve user experience and measure site performance.

4. Purposes of processing

We process personal data for the following purposes:

a) Primary purposes (necessary for the service)

• Create and manage user accounts.
• Provide access to the Ugroo ERP platform and its features.
• Process payments and invoicing.
• Deliver technical support, updates, and system notifications.
• Comply with legal, tax, and contractual obligations.

b) Secondary purposes (optional)

• Send commercial communications, news, promotions, or event invitations.
• Analyze usage statistics and preferences.
• Improve the functionality, experience, and security of the Service.

Users may object to secondary processing at any time by emailing soporte@ugroo.com.

5. Legal basis for processing

Data processing is carried out under the following legal bases:

• Performance of a contract: To provide the requested Service.
• Legal compliance: To meet tax or regulatory obligations.
• Legitimate interest: To maintain and improve system security, efficiency, and operation.
• Consent: For marketing or voluntary communication purposes.

6. Data retention

Ugroo will keep personal data only for as long as necessary to fulfill the purposes described or as required by applicable law. Once the purpose has been met, the data will be securely deleted or anonymized.

7. Data transfer and disclosure

Ugroo may share personal data only in the following cases:

• With authorized vendors or partners acting on behalf of Ugroo to provide support, billing, analytics, or infrastructure services.
• With competent authorities when legally required.
• With payment processors and third-party services (Stripe, AWS, Google Cloud, HubSpot, etc.) under agreements that ensure compliance with data protection laws.

Ugroo does not sell or trade personal information. In the event of international transfers, we will adopt appropriate safeguards to ensure the same level of protection required under the user’s local legislation.

8. User rights

Depending on the country, users may exercise the following rights:

• Access
• Rectification
• Deletion/Erasure
• Objection
• Portability

Requests must be sent to soporte@ugroo.com with the subject “Privacy rights request.” Ugroo will respond within a maximum of 30 calendar days, in line with the applicable legislation.

9. Information security

Ugroo implements reasonable technical, administrative, and organizational measures to protect data against loss, unauthorized access, alteration, or improper disclosure, including:

• Encryption of sensitive data.
• Access control and secure authentication.
• Infrastructure monitoring and backups.
• Adherence to international best practices (ISO 27001 / SOC 2).

No system is 100% secure, so users assume the inherent risks associated with digital services.

10. Use of cookies

The Ugroo website uses cookies and similar technologies to:

• Remember user preferences.
• Measure site performance and traffic.
• Personalize the experience.
• Display relevant ads (remarketing).

Users can disable or delete cookies in their browser. By continuing to browse the site, you agree to the use of cookies as described in this Policy.

11. Minors

The Ugroo Service is intended for companies and adults. We do not knowingly collect information from anyone under 18; if we become aware of such data, we will delete it immediately.

12. Third-party links

The site may contain links to third-party platforms or services. Ugroo is not responsible for the privacy policies or practices of those sites. We recommend reviewing their policies before providing personal information.

13. Changes to this Policy

Ugroo may update this Policy at any time. Changes will be published on ugroo.com/privacy along with the latest update date. Continued use of the Service implies acceptance of the new version.

14. Contact

For questions, comments, or requests related to this Policy, you can reach us at:

📧 hey@ugroo.com

🌐 https://www.ugroo.com

15. Governing law

This Policy is governed by the laws of the State of New York, USA, without prejudice to any rights afforded to the user under other applicable data-protection jurisdictions.